POCKET
GIRAFFE
Pocket Giraffe is a musical project formed by Kat F. and Alen, two visual designers based in Madrid. Fueled by their shared love for music, they embark on a creative journey that transports listeners to mesmerizing dreamscapes.
I was responsible for the complete branding of Pocket Giraffe, an electronic music duo, where I crafted a unique and edgy brand identity that matched their vibrant and experimental sound. This included designing their logo, visual assets for social media, album artwork, and promotional materials, ensuring consistency across all platforms. I also developed a visual language that conveyed their playful yet bold personality, helping them stand out in the competitive electronic music scene.
The new identity also played a key role in attracting new opportunities, including collaborations with other artists and shows bookings. Overall, the branding project helped solidify Pocket Giraffe’s presence in the electronic music industry, making their aesthetic as recognizable as their sound.
To create the POCKET GIRAFFE symbol, I used the initials of the name as a starting point. After a series of adjustments and transformations of the typographic forms, I managed to unite the two letters into a single shape: a heart. This symbolizes Kat and Alen’s passion for music.
It is a very recognizable and versatile symbol that can be customized according to the situation or purpose.
The aesthetics applied to all design elements fuse elements of nostalgia from decades past with a futuristic and technological vision.
