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BRAND DESIGN

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Miguel Macaya is a talented visual effects artist with an extensive career in advertising, film and television. He has worked as a visual compositor in films such as Star Wars, Terminator or The Avengers, among others. He is also a certified Nuke instructor, a very advanced software for visual effects development.

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Before starting to develop the design, it was essential to understand Miguel’s style, his preferences and the unique aspects of his work. After several conversations, I had enough information about his vision and the key elements he wanted to highlight. Miguel needed a current visual identity with a technological character that would transmit the essence […]

I led the branding project for Anam Cara, a rural hostel in Asturias that offers not only accommodation but also healthy lifestyle activities such as surf classes, yoga, and meditation. I developed a cohesive and authentic brand identity that reflected the hostel’s values of wellness, nature, and community. This included designing the logo, color scheme, […]

I was responsible for the complete branding of Pocket Giraffe, an electronic music duo, where I crafted a unique and edgy brand identity that matched their vibrant and experimental sound. This included designing their logo, visual assets for social media, album artwork, and promotional materials, ensuring consistency across all platforms. I also developed a visual […]